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Market Segmentation

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Essential of effective segmentation is -
Pricing
Measurable
Identifiable and distinguishable
Both (b) and (c)

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Behavioural basis of market Segmentation includes -
Loyalty
Buying Occasions
Attitude
Above all

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Factors of target market involves -
Competitors strategies
Market variability
Social responsibility
Above all

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Segmentation of consumers based on climatic zone is known as -
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
None of these

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Heterogeneous customer is related with -
Market Segmentation
Pricing
product mix
Custom

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