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Marketing Research and Marketing Information System

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Companies who form a _______ collect information on each customer's past transactions, demographics, psychographics, and media and distribution preferences.
sales network
holistic union
marketing network
supply-chain network

asked in State Bank Of India

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_______ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
Samples
Rebates
Coupons
Money refund offer

asked in State Bank Of India

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Research involves -
Consumer Research
Product Research
Consumer Motivation Research
Above all

asked in State Bank Of India

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Companies see ________ as an opportunity to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase press coverage.
cause-related arketing
brand marketing
equity marketing
direct marketing

asked in State Bank Of India

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A marketing information system (MIS) caters to the needs of ____________ .
Marketing decision
Databases
Safeguard
Customized

asked in State Bank Of India

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