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Rural rich consumers are sub-divided into ____________ and __________ .
Consumers around rural and urban area
Consumer above poverty and below poverty line
Concentrate Rich consumers and Scattered rich consumers
Aspirants and climbers

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______________ is the hall mark of the rural market.
Homogenity
Heterogenity
Diversity
Difference

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Rural retailer stock a particular item usually because of ___________ .
consumers demands
wholesaler's push
competitor stocks the same item
all of the above

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